Capstone-online shopping the retail stores - Myassignmenthelp.Com

Question: Discuss about the Capstone-online shopping the retail stores. Answer: Introduction: The research proposal is trying to investigate the impact of virtual reality online shopping on the retail stores and its advantages and disadvantages for the customers. Due to the advancement of technology, internet is helping people in various ways including online shopping. Virtual reality has immense impacts on the ways people purchase products online without any difficulties. There is an enhanced popularity of online shopping. There are vital effects of the 3D virtual world on the mode of communication of the customers with the retailers. This has lead to the reduction of footfall in the retail stores. The proposal tries to find out the impacts of the virtual reality online shopping on the stores and its advantages and disadvantages. The analysis will be done based on the research objectives and the research questions will be addressed accordingly. Justification The virtual reality online shopping is becoming very popular and research needs to be done to know about its impact on the retail stores and the shopping behavior of the customers through online. The research about the advantages and disadvantages of virtual reality online shopping needs to be conducted to help the customers in knowing about the technicalities of virtual reality. The authors have stated a number of opinions about virtual reality but there have been a number of gaps leading to the conduction of further research about the topic. Aim of the research: The main goal of the research is to critically analyze the research gaps about the future of virtual reality online shopping and its impact on the stores. Research objectives: The objectives of the study are discussed as follows: To investigate the impact of virtual reality on online shopping To find out the future trend of virtual reality online shopping To analyze the impact of virtual reality online shopping on the store To figure out the advantages and disadvantages of virtual reality online shopping Research questions: The questions of the study are as follows: What are the impacts of virtual reality on online shopping? What is the future trend of virtual reality online shopping? What are the impacts of the virtual reality online shopping on the retail stores? What are the advantages and disadvantages of virtual reality online shopping? Literature Review There has been an immense impact of the online shopping in the life of an individual. Virtual reality has helped in the transformation of the online shopping pattern. It is able to attract a lot of people today. There is a huge technical impact of 3D on the virtual reality online shopping. It helps in the communication of the people with the retailers. It has the possibility of reincarnate in the environments in the future. Virtual shopping is having impacts on the retail stores and the footfall has reduced remarkably. Online shopping helps the customers in effective decision making sitting at home. There are various factors that virtual reality takes into consideration like market disruption, reduction of friction and rich customer feedback. The radical development of internet has helped the customers to access the products at any point of time using the Smartphone or laptops. An idea of immersive shopping came up from an organization that helped the customers in scrutinizing the vi rtual versions of the products, move through the virtual shops and make a purchase of them. People are facing various problems regarding online purchase of goods and online transactions. Research Methodology Research methodology deals with the different types of techniques and methods of research. Research methodology is a systematic process that assists in conducting the whole research in an organized and systematic manner. The methodology helps in understanding of the different techniques of research. Hence, a research method is described as a structured process of research. Types of investigation There are three types of research study. These are exploratory, hypothesis testing and descriptive research. An exploratory research design is helpful for the researcher when he is not having any clear idea about the particular topic of the research. The research study will be conducted with the help of some scientific point of view. Descriptive research study has a contribution in conducting the research with the help of relevant theories and concepts (Parahoo 2014). It helps in linking the topic of the research with the model or theory. In hypothesis testing, the researcher needs to make a hypothesis about the topic at the initial part of the research (Creswell 2013). The researcher is then required to make analysis of the theories with respect to the models. This research study will include descriptive research by thoroughly analyzing the research topic. Data collection method Various types of data are used for a research process. Data are collected from primary as well as secondary sources. Primary data are the ones that are collected from the respondents through surveys, interviews and questionnaires (Dillman, Smyth and Christian 2014). On the other hand, secondary data is referred to as those collected from sources like journals, websites of companies, blogs and several books (Strauss 2016). The researcher is required to collect data from the primary as well as secondary sources. The researcher will collect the primary data from the common people, the ecommerce companies and the retailers through questionnaires. Secondary data can be collected from the relevant journals, websites and observations from books. There is a huge importance of the secondary data to get the relevant data regarding the topic. For the study of this research, the researcher needs to collect primary data from the common people who do or do not shop online and the retailers. The researcher will make a field survey and take the opinions of the respondents about the future of virtual retailing online shopping, its impact on the retailers and its advantages and disadvantages. The researcher has another way of collecting the feedback and taking the responses of the people through online. He will be responsible for sending the postal questionnaire to the people and collect their feedback. The researcher may share the screen with the respondents and help them in understanding about how to give their opinions. The primary data will be helpful in getting to know the insight into what the customers feel about virtual online shopping and whether it is providing any advantages to them (Peppers and Rogers 2016). Secondary sources will be able to give an understanding of the theoretical views about online shopping, its ad vantages and disadvantages, its impact on the retail stores and the impact of virtual reality on online shopping. This information will not be as updated since it will be taken from any journals or articles, published earlier. So focus should be given on the primary data more than that of the secondary data. Sampling method There are mainly two types of sampling method in a research process. These are probability and non-probability sampling. These types are very much effective in an attempt to select the samples for conducting the survey and collect the data for analysis and findings. Probability sampling helps in selecting the respondents in a random manner (Rea and Parker 2014). Simple random technique is a very effective technique for probability sampling and can be used in this type of research (Fowler 2013). On the other hand, non-probability sampling is quite different from the probability sampling and through this type of sampling; the researcher always has the option of choosing the sample according to his or her need. The researcher of this research will use the probability sampling method to select the sample of the respondents for the research. The researcher will select the respondents in a random manner to collect their views about virtual reality online shopping by using the simple random sampling. Accessibility issues There is every chance of a researcher to face difficulties in accessing the relevant data or collection of necessary information in the research process (Denscombe 2014). The feedbacks of the respondents are not always right and the analysis gives rise to incorrect inferences. They may give positive as well as negative feedback about any topic or company. The researcher faces various types of issues regarding the data to be collected. People are very busy and have very less time to give their feedback out of their busy schedule. Various retailers may not be willing to give their consent about the impacts of virtual reality online shopping on the retail stores to maintain the reputation of their brands in the market. Many people are not aware about the virtual reality online shopping, proper information will not be available for the research analysis, and the objectives of the research may not be met. Ethical issues The researcher of the project needs to maintain some ethical issues while conducting the entire research process. The researcher should not reveal the personal details of the respondents for the sake of privacy. As per the Data Protection Act 1998, the researcher needs to maintain privacy of the data as well so that others are not able to know about the information being collected (Merriam and Tisdell 2015). The data that will be collected for analysis should not be published in the public. The researcher is also responsible for taking the consent of the respondents and gives them flexibility in giving their responses. The researcher must use the data for ethical purposes so that any organizations or individuals are benefitted out of it. Data analysis plan The plan regarding analysis of data in the research is primarily of two types, qualitative and quantitative data analysis techniques. The researcher will take the assistance of the quantitative data analysis to make an analysis of the data that will be collected from the different retailers and customers who prefer online shopping. Quantitative data analysis will be helpful for the evaluation process so that it can be done in a descriptive manner (Clemence, Doise and Lorenzi-Cioldi 2014). The researcher shall take the help of questionnaires to collect the responses of the customers and the retailers. This will be similar to a survey about the impact and the future of virtual reality online shopping. The interview of the respondents may be structured, unstructured or semi-structured. The impacts of the virtual reality online shopping, future and advantages of virtual reality online shopping will be assessed with the help of the data to be collected. Research limitations There will be a number of limitations regarding the conduction of the research by the researcher. Time constraint is a factor to be considered in the research. Another factor is the budget required for the conduction of the research. These two limitations must be taken into account before initiating the research. Structure of the proposed research The research proposal contains five important parts. The first part is the introductory one, which contains the aim of the research and questions of the research. Second part is the literature review that deals with the key elements of the topic. The third part is the methodology which is the most significant portion of the research proposal. It contains the data collection process, sampling and the techniques of data analysis. The fourth one is the findings and analysis of the data that have been collected. The last part is the conclusion of the entire research. Time horizon (Gantt Chart) Main stages/activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Topic selection Data collection from the secondary sources Framing layout of the research Literature Review Formation of the research plan Selection of the appropriate research techniques Primary collection of data Analysis and interpretation of data collection Conclusion of the study Formation of draft Submission of final work Figure 1: Time Chart (Source: created by author) First week is used for the selection of the topic and collection of data by taking the help of the various secondary sources like journals and books. The second week is also taken for the collection of the data, literature review and the framing of the research layout. The third week is also for literature review and formulation of the research plan. The fourth week is concerned with the selection of the appropriate research technique, primary collection of data and analysis of the collected data. The fifth week will be taken for making a conclusion of the research and formation of the draft. The sixth week will be taken for the final submission of the research work. Expected Result The research proposal will help in finding out the impact that will be created with respect to virtual reality modes in online shopping. It can be seen that these methods helps in attracting many customers of the modern world. The impact of 3D in the technical part has affected the level of communication in a positive manner for the owners of the retail stores. It will also result in evaluating the various factors that are the disruptions in the market, friction reduction and the effective feedback of the customers. Conclusion Thus, it can be concluded that the most important part for this topic is the literature review portion, which has helped me in gaining a better insight about the online shopping methods with respect to virtual reality. The 3D style of virtual reality has helped in gaining more success and created an impact on the online shopping methods, which has increased the communication of the customers with those of the retailers. This has led to a reduction in the number of customers visiting the stores for purchasing the products, as the extensive use of internet has helped in revolutionizing the modes of online shopping. The use of the techniques that are available in the research methods will help me in progressing with the study in an efficient manner. References Clemence, A., Doise, W. and Lorenzi-Cioldi, F., 2014. The quantitative analysis of social representations. Routledge. Creswell, J.W., 2013. Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Denscombe, M., 2014. The good research guide: for small-scale social research projects. McGraw-Hill Education (UK). Dillman, D.A., Smyth, J.D. and Christian, L.M., 2014. Internet, phone, mail, and mixed-mode surveys: the tailored design method. John Wiley Sons. Fowler Jr, F.J., 2013. Survey research methods. Sage publications. Merriam, S.B. and Tisdell, E.J., 2015. Qualitative research: A guide to design and implementation. John Wiley Sons. Parahoo, K., 2014. Nursing research: principles, process and issues. Palgrave Macmillan. Peppers, D. and Rogers, M., 2016. Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Rea, L.M. and Parker, R.A., 2014. Designing and conducting survey research: A comprehensive guide. John Wiley Sons. Strauss, J., 2016. E-marketing. Routledge. Introduction There is an importance of writing the journals in a reflective manner, as it helps the students to reflect the new knowledge that they have gained during the course of the research process and in class as well. It helps in solidifying the experiences that is associated with learning by recording the resources that helped them during the course along with the new knowledge, which will help them in developing a new conclusion. From the present course, I have been able to gain enough knowledge about virtual reality that can help in the online shopping methods for the consumers. By researching from the books, websites and journals that have been published previously authored by different writers, I have gained ample amount of knowledge with respect to the topic by reviewing the literatures, which has also helped me in designing the research methodology so that the research can be conducted in an efficient manner. Reflective Journal Scope The potential benefits that are present while gaining knowledge about the topic by conducting the research, helps in making a self-assessment about the topic that is provided for the study. The reflective journal helps the students is forming opinions about the missing areas, which can be improved during the course of the study. On the contrary, it can be seen that with the help of reflective journals, the strong points can be identified through the study, which can be applied in a real life scenario. Additionally, it helps the students to create new opinions and view things on a broader perspective, as the risks can be identified that are present while exploring or thinking and when applying the knowledge in practical as well. Reflective Analysis Overview of the industry The first assignment deals with the literature review about what the different authors have stated about virtual reality and its impact on the online shopping. From the first assignment, I have gained enough knowledge about what the authors have tried to assert and the how virtual reality is gaining popularity among the consumers. I have also experienced the pain of standing in the queue while going to shop in the shopping malls or any reality stores. I was unaware about virtual reality earlier like many people. Techniques of virtual reality This assignment has helped me in gaining enough knowledge about the online shopping and the different tools and techniques used in the virtual reality like creation of 3D virtual world for the process of effective communication between the retailers and the shoppers. I have come to know about how the authors have critically argued about the importance of virtual reality and its impacts on the online shopping and the offline retail stores (Merchant et al. 2014). Advantages and disadvantages of virtual reality As far as I am aware about the assignments, the authors have stated about the advantages and disadvantages of virtual reality online shopping. There are many gaps in the research conducted by the different authors about the impacts of virtual reality (Wexelblat 2014). This is an emerging topic in the market and people are doing various researches about the virtual reality and how it can be improved for the various other reasons. I also get to know that there are significant impacts of the technological features like perceived interactivity, perceived personalization and perceived sociability (Rix, Haas and Teixeira 2016). Analysis I leant that virtual reality helps in the virtual communication that are different from face-to-face communication. Virtual reality assists the consumers in getting a proper understanding of the journey of the consumers, correct identification of the blind spots that are available in the stores and also measure the time spent by them in the stores in viewing the products. After the thorough learning of the assignment, I came to know about the different factors that have been mentioned in the assignment. These are market disruption, reduction of the friction and the rich customer feedback. These factors helped to know more about the virtual reality (Otaduy, Okamura and Subramanian 2016). Popularity of virtual reality Virtual reality is gaining popularity because of the availability of rich contents. As per my analysis, the retailers are differentiating themselves from the competitors through the proper usage of virtual reality (Olshannikova et al. 2015). The smaller businesses are enjoying the advantages of getting faster to the market because of the virtual reality. They are able to introduce more innovative products in the market and getting the feedback of the people. I think that these need to be done on a continuous basis so that they can attract more customers in the future and get success. This also helps in the enhancement of the brand value (Gregory 2017). Efforts of the retailers I have read that the retailers are always trying to reduce the effort of the consumers in purchasing the products. This have rise to a number of ecommerce companies that are very successful in the market. The retail stores are incurring huge losses as per the different articles and journals. The retailers are trying to have frictionless transactions with the customers so that they do not get the pain of travelling to the retail stores, stand in the queue and spent lots of time and energy (Brown and Green 2016). Virtual reality helps the customers in shopping online and more cashless transactions. As per my thoughts, people do not always have the money ready in hand. This leads to problems in purchasing of products at that point of time. Cashless transactions help in purchasing of any kinds of products at any point of time. There are disadvantages of many things apart from the advantages. The disadvantages of virtual reality give an indication that people must be aware while purchasin g products online (Seidel and Chatelier 2013). Various types of frauds There are various types of frauds taking place in the online transactions. I have read and understood that virtual reality is also known as immersive multimedia or computer simulated multimedia. Oculus Rift, PlayStation and HTC Vive are the mainstream medium for virtual reality (van Gelder et al. 2017). Internet has also helped in increasing the popularity of virtual reality. The case of a company mentioned in the assignment helped in getting an insight into how the companies are utilizing the concept of virtual shopping (Huang et al. 2016). Strategy of marketing As per my analysis, virtual reality has become a clever strategy of marketing for the products. Virtual reality helps in the 3-D digital mock up, product life cycle management and 3-D design software. The interface in the online shopping helps in improving the interaction between the customers and the computer. It also helps in increasing the effectiveness of viewing three dimensional photo realistic items, real time interactivity of the consumers and services regarding fully interactive product customization. The assignment helps in gaining knowledge about the future of virtual reality, which will be helpful for me in the future in accessing the online form of purchasing products (Ruhrmair et al. 2015). Proposal of the research The second assignment deals with the proposal of a research that needs to be undertaken since many gaps have been identified in the first one. I have come to know about the way a research needs to be done to get the necessary data. I have understood the various ways a sample from the entire population can be drawn so that we can get the best responses according to the needs. The aim and objectives of the research needs to be properly formulated so that the research can be done properly taking into consideration the topic. The proposal has tried to figure out the impacts of virtual reality on the retail stores, the future of virtual reality online shopping, the advantages and disadvantages of virtual reality and the impact of virtual reality on the online shopping. It is very important and critical to address the research questions in the proposal. The second assignment also discusses about the literature review about the statements of the authors. Sampling method According to me, the research methodology is the most important part of the research proposal. The research methodology takes into consideration the sampling method, the types of investigation to be conducted and the methods of collection of data. The methods of collection of data are very significant in any research process. I strongly feel that the respondents need to be given liberty and flexibility in giving their responses. Data collection techniques I have gathered knowledge about the sources of primary as well as secondary sources of data. The primary sources are the collection of data through surveys and online and offline questionnaires. The questions can be open ended as well as closed ended. Open-ended questionnaires give more flexibility to the respondents. Secondary sources of information are the various journals, books and articles. People who do not have time and energy to do field survey and collect information are resorted to secondary sources of information. Internet helps in this process of accumulating data from the journals and articles. On the other hand, as per my observation, information from the primary sources help in understanding the thoughts of the respondents that is occurring presently and updated. There are various types of sampling methods in a research process. I have gathered enough information about probability and non-probability sampling. Type of sampling for the research I have inferred that probability sampling helps in selecting the respondents randomly from the entire population. Non-probability sampling helps the researcher to choose the samples according to his own needs. If I perform any research, I need to keep many factors in mind including the ethical issues. I need to stay ethical in conducting any research. Many people will not be interested in giving their responses for the research to be done. I must not disclose the personal details of the respondents as well as maintain the privacy of data that will be collected during the research. I have great responsibilities in utilizing the data in the future. The analysis of the data that have been collected, is very critical for the proper addressing of the topic. In accordance with the assignment 2, many people may not be aware about the concept of virtual reality and this can be a drawback in the collection of data. Proper data will not be gathered if proper response is not received. The resea rch proposal has also included a fact that most of the retailers will not be interested in giving responses as they want to deny the fact that the popularity of online shopping is gaining popularity and will be more beneficial to people in the future. The last but not the least part that I have learnt from the assignment 2 is that the Gantt chart helps in keeping a track of the whole research process. The chart includes the course of actions in the different weeks of a month. This helps in making the research successful within a specific period. Conclusion These assignments have helped me in gaining adequate knowledge about the how a research proposal is made and how virtual reality will help the customers at large for online shopping in future. The reflective journal helps in gaining knowledge about what has been done in the last two assignments and what I have learned from them. The advantages and disadvantages of virtual reality on online shopping, the future of virtual reality online shopping, its impact on the online shopping and the advantages and disadvantages have been considered in the reflective journal. It has also stated about what I have learnt about the research proposal and how the researches are done using the various research techniques. Reference List Brown, A. and Green, T., 2016. Virtual reality: Low-cost tools and resources for the classroom.TechTrends,60(5), pp.517-519. Gregory, J., 2017.Virtual reality. Cherry Lake. Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L., 2016. Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework.International Journal of Tourism Research,18(2), pp.116-128. Merchant, Z., Goetz, E.T., Cifuentes, L., Keeney-Kennicutt, W. and Davis, T.J., 2014. Effectiveness of virtual reality-based instruction on students' learning outcomes in K-12 and higher education: A meta-analysis.Computers Education,70, pp.29-40. Olshannikova, E., Ometov, A., Koucheryavy, Y. and Olsson, T., 2015. Visualizing Big Data with augmented and virtual reality: challenges and research agenda.Journal of Big Data,2(1), p.22. Otaduy, M.A., Okamura, A. and Subramanian, S., 2016, July. Haptic technologies for direct touch in virtual reality. InACM SIGGRAPH 2016 Courses(p. 13). ACM. Rix, J., Haas, S. and Teixeira, J. eds., 2016.Virtual prototyping: Virtual environments and the product design process. Springer. Rhrmair, U., Martinez-Hurtado, J.L., Xu, X., Kraeh, C., Hilgers, C., Kononchuk, D., Finley, J.J. and Burleson, W.P., 2015, May. Virtual proofs of reality and their physical implementation. InSecurity and Privacy (SP), 2015 IEEE Symposium on(pp. 70-85). IEEE. Seidel, R.J. and Chatelier, P.R. eds., 2013.Virtual reality, trainings future?: perspectives on virtual reality and related emerging technologies(Vol. 6). Springer Science Business Media. van Gelder, J.L., Nee, C., Otte, M., Demetriou, A., van Sintemaartensdijk, I. and van Prooijen, J.W., 2017. Virtual burglary: Exploring the potential of virtual reality to study burglary in action.Journal of Research in Crime and Delinquency,54(1), pp.29-62. Wexelblat, A. ed., 2014.Virtual reality: applications and explorations. Academic Press.